Obesity Caused by Fast Food Marketing - 1496 Words

In The Big Fat Case Against Big Macs, published in The Washington Post on December of 2002, Ellen Goodman argues that the best lawyers cannot prove that the fast food industry caused the obesity epidemic in its customers, but they may prove that they fooled its customers, especially the young customers. Goodman argues that corporations like McDonalds target young kids by putting toys with their meals to attract them. She also states that they put slogans to make kids think that eating their Big Kids Meal will make them grow up faster. The author questions the health consciousness of McDonald s corporation because why would McDonald s in France take out an ad telling the parents that kids should eat no more than one hamburger a†¦show more content†¦They used a phrase that was catchy so that it was easy to remember and say. In Food Marketing and Childhood Obesity- A Matter of Policy, published in The New England Journal of Medicine on June 15, 2006, Dr. Marion Nestle states that Â…by two years of age, most children can recognize products in supermarkets and ask for them by name. Kids that young knowing the names of products is a direct result from marketing. A parent who cares for their child will not teach them names of food that are not healthy to them. Usually at the age of two, kids would be learning how to say the A-B-Cs and learning how to count from 1-10. The only way that kids can learn names of products is by commercials that air on television. Remember the Tony the Tiger from the Kellogg s commercials. His slogan that he would always say was They re Grrreatt! I remember when I was a kid I would always say it after I finished eating my cereal. The only time I would say it was when I ate the Frosted Flakes that had Tony the Tiger on the box of the cereal. Though I was not two at the time, more of about six-seven, the Frosted Flake s commercials did have an effect on me because it made me think that I accomplished something when I ate the cereal. It pretty much brainwash me to thinking I was great if I ate that cereal. That could be what kids feel when they see a television commercial. They may feel that if they see the kids on the televisionShow MoreRelatedFast-Food Advertising Causes Obesity Essay1395 Words   |  6 Pagesyouth or children who eat from fast food restaurants have a big risk for becoming overweight. Some research shows that greater familiarity with fast food advertising on television is associated with obesity in young people (Pediatric Academic Societies parag.1). It is known that these children and adolescents are being extremely exposed to fast food advertising including the internet, social media, and particularly on television. The marketer and owners of these fast food restaurants use many techniquesRead MoreThe Problem Of Child Obesi ty1454 Words   |  6 PagesFrom 2013 to today the problem of child obesity is becoming a major concern in the world. Children today face many problems that may cause them to become obese. Child Obesity is becoming a major issue in the 21st century because of circumstances like marketing strategies, fast food restaurants, and parental influence. To begin with, marketing strategies, including the location of the advertisement of unhealthy foods, the advertisement may affect the child’s food decision. For example, schools can allowRead MoreFast Food And The Obesity Epidemic933 Words   |  4 PagesFast –food Industries are to be Blame for Obesity Visualize the world somewhere a school-age child can step out of his school and walk into a McDonalds. Fast-food causes an array of problems in your body. The food is often high in sugar, fat, and calories while providing very few nutrients. The obesity epidemic Americans face today is a growing problem that affects more than half of the population with growing body sizes and serious medical problems associated with obesity. It is a problem thatRead MoreFast Food Is A Kind Of Mass Produced Food872 Words   |  4 PagesFast food is a kind of mass-produced food which are made and served very quickly. Fast food becomes more popular in 1950 in the United States, and it is likely to have less nutritional content compared to other foods. Food that needs less preparation time is also called fast food; literary the term refers to foods sold in restaurant or store with ready-made ingredient and it is served to the customer in wrapped form to take-out. Fast food cafeterias are known for thei r capabilities to serve foodRead MoreFast Food Industry in U.S1040 Words   |  5 PagesProfessor Johnson 03/06/2012 Fast Food Industry in U.S A variety of different regulations have been set for people that are concerned with tobacco either on a personal level or commercially. Tobacco is associated with damages and thus it has been attacked by medical authorities and social observers. The fast food industry is no exception since it has also contributed to different damages to people’s health. Obesity is just one of the many ailments caused by fast food joints. FDA has made sureRead MoreChildhood Obesity : Obesity And Obesity Essay1671 Words   |  7 PagesFight to End Obesity Childhood obesity has increased drastically over the past years and has become a health risk to children. In fact, childhood obesity has doubled in numbers in the past thirty years (Childhood Obesity Facts). Obesity occurs when an individual becomes overweight and can be diagnosed by using the body mass index or BMI scale. Obesity causes many diseases in children which cannot be cured without a doctor, in result, childhood obesity drives high health care costs. The existenceRead MoreThe Causes Of Obesity And Obesity1508 Words   |  7 PagesCauses of Obesity When it comes to people health, what usually comes up in mind? People may think of some disease, such as cancer or stroke, but nobody thinks about Obesity, which has become one of the biggest issues in America. Obesity is the accumulation of unnecessary body fat. It is a lifestyle disease that is spreading fast worldwide. This disease is affecting individuals of all age, ethnicity, and gender. As we all know, America has an extended history of solving complex problems, but it seemsRead MoreThe Problem Of Obesity And Obesity1505 Words   |  7 Pagesabout Obesity, which has become one of the biggest issues in America. Obesity is the accumulation of unnecessary body fat. It is a lifestyle disease that is spreading fast worldwide. This disease is affecting individuals of all age, ethnicity, and gender. As we all know, America has an extended history of solving complex problems, but it seems like obesity has stuck with the American people. In the essay, called Politicians Want to tax u s Thin, written by Kyle Smith, she states, â€Å"We know obesity isRead MoreThe Consumption Of Fast Food1600 Words   |  7 Pagesby obesity has tripled since 1980, and this can be traced in large part to lack of exercise and an unhealthy diet (Pedro et al.). Caloric intake has increased enough since the 1970’s which explains the rising trend in obesity, while caloric output has remained essentially unchanged. Americans are eating more unhealthy food and intaking more calories, causing this nationwide epidemic. The big fast food chains market their foods to Americans constantly. On average, teens see three to five fast foodRead MoreBurger King Corporate Social Responsibility1406 Words   |  6 Pagesglobal chain of hamburger fast food restaurants. BK is founded in 1954 by James McLamore and David Edgerton. In the end of 2012, it has a total of 12,700 outlets in 73 countries. Recently, BKC has just arrived to Vietnam. BKC is located in Hanoi, Da Nang, and Ho Chi Minh City. However, BKC does not seem to provide a good marketing campaign here. BKC has installed several CSR programmes in other countries but not in Vietnam yet. To implement a CSR programme is a way of marketing it to Vietnamese society